Getting to Sorry
It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe.
Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?
Drawing on a deep well of research in psychology, sociology, law, and medicine, they explain why a good apology is hard to find and why it doesn’t have to be. Alongside their six (and a half)-step formula for apologizing beautifully, Ingall and McCarthy also delve into how to respond to a bad apology; why corporations, celebrities, and governments seldom apologize well; how to teach children to apologize; how gender and race affect both apologies and forgiveness; and most of all, why good apologies are essential, powerful, and restorative.
